Monday, November 22, 2010

ReelSEO's Video Marketing Weekly

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Here's The Latest, From ReelSEO Video Marketing:
ReelSEO Weekly Online Video News Reel – November 20, 2010
So Firefox crashed and I lost the first version of this article. That will teach me for composing in the online editor and not in notepad like normal. Anyway, short and to the point is what you’re going to get today as I can’t type properly and Firefox hates me…BAD FIREFOX! Mark and I have [...]
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E-commerce Video Strategies From Streaming Media West
We interviewed Justin Foster at the Streaming Media West Conference / Online Video Platform Summit in Los Angeles. Justin talked with us about e-commerce opportunities with retailer videos, social media, user-generated video innovations, YouTube marketing and more.
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ComScore October 2010 Search Engine Rankings – Google Maintains Lead, Duh
Since we talk about SEO, I figured we should talk about the search engines so you know where to focus (Google) and where you can sort of skip (AOL). Now, I find it odd that this report from comScore is five times longer than the new Video Metrix which has just two charts in it [...]
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The Week's Best Viral Videos & Video Marketing Lessons – 11/19/2010
Every week I try to keep track of as many of the viral video hits that emerge as possible–I know, I know… it’s a tough job, but someone’s got to do it.  And while I do love watching online videos, there are reasons beyond entertainment that drive my actions.  I want to know what works [...]
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Bit.ly Bundles – Share Multiple Videos With One Shortened URL
Do you use URL shorteners when promoting your videos?  I'm guessing most of you do.  And even though that marketplace is becoming saturated with options for shortening long URLs, the king of the hill is still Bit.ly, primarily due to their early adoption by Twitter users.  But they’re not content to rest on their laurels. [...]
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Online Video Moves: iAd Goes International, Youngsters Lead WebTV Revolution, Beyonce Banned
Ha ha suckers! We get iAd here…no wait, why is that cool? More ads is not what I need in my life. Steve Jobs announced that the UK and France will get iAd in December and then Ze Germans will get it in January. Whew, luckily, I’m not in any of those markets. Also in [...]
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adConion Joost Their Online Video Ad Offerings With J-Series
Joost sounds like juiced, get it? They juiced their online video ad offerings? Ah, forget it. The fact of the matter is that they have got a whole new line of things that might interest erstwhile online video advertisers including eight fancy new ways to play. The new j-Series is a suite of in-banner video [...]
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Yahoo's New Keyword Research & Comparison Tool, Clues, Is Google Trends With A Kick
If you care at all about having your content ranked well on search engines, then you’re probably familiar with the concept of keyword research.  At least, I hope you are.  No matter what our egos tell us, it’s nearly impossible to accurately optimize a webpage or a video using only our gut instinct.  Search users [...]
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The History of Online Video In A Nutshell Or Rather, An Image
So, Mark passed along this really cool “History of Online Video” image made by the Visual Lounge at TechSmith and The Blog Herald put together this pretty cool (and really large) image that traverses the previous five years of online video history. Since the image was so massive, I had to chop it into pieces. [...]
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A Closer Look At Cable TV's Package – Jim Louderback On The Future Of Cable Television
One of the many people Mark was able to catch up with at Blogworld last month is Jim Louderback, the CEO of Revision3.  Amidst talking about online video in general, and Revision3 specifically, the pair of them got off track for a bit on a fantastic tangent about 4G connectivity and a la carte purchase [...]
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Hulu Plus Emerges From Preview, Cuts Price By Two Dollars To $7.99
Hulu is taking the training wheels off their premium service, Hulu Plus, and releasing it out into the wild.  In addition, they’ve also slashed the price by $2, making the monthly fee $7.99.  While the price cut is not a surprise, most of the recent rumors suggested it would be even larger, possibly dropping the [...]
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Real Video Marketing Power Lies In Community Participation & Hard Work
There was a fantastic piece by Dennis Nishi yesterday over at the Wall Street Journal.  It's called "How to Sell on YouTube, Without Showing A Video."  (Bonus points for the catchy title, Mr. Nishi).  The crux of the article is that businesses can find great potential for growth via the YouTube community even when they're [...]
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October 2010 US Online Video Rankings, Hulu Tops 1 Billion Video Ads
comScore has once again let loose with the who’s who in online video otherwise known as its monthly Video Metrix. The gist is that 175 million U.S. Internet users watched online video content in October for an average of 15.1 hours per viewer. The total U.S. Internet audience engaged in more than 5.4 billion viewing [...]
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Branded Video Measurement Evolves With Share Of Choice
It’s the New Media Minute from Napa Valley edition! Get the latest on new online video measurement tools for marketers and agencies, all while watching lush vineyards in the afternoon sun as the backdrop. This episode includes the latest news on how brands can benchmark their “share of voice” in branded video, thanks to a [...]
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Nifty YouTube Marketing Tip: Secret URL For Automatic Channel-Subscription
I'm not sure if you have made WillVideoForFood a daily read yet or not, but if you haven't then you're missing out.  Amongst the great marketing and video creation advice and the fun viral clips Nalts posts are some really great tips and nuggets that you just don't find anywhere else.  Case in point:  Nalts [...]
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