Here's The Latest, From ReelSEO Video Marketing:
The Sunday News Reel – Week of 25-31 October, 2010
Yep, another weekend has arrived and I’ve pulled my head out of Star Trek Online, video game news and some other things to give you something to read while you have your Sunday morning coffee. I have to tell you, working everyday, gets tiring and I think I need a holiday. Someday maybe when everyone ... - Read More »
       
Saturday Morning Awesome Sauce: Adobe Continues Bridging Gap with Flash to HTML5 Conversion Tool
If you read ReelSEO regularly you’ll be aware that yesterday I wrote about how Adobe teamed up with Kaltura on an online video player featuring both Flash and HTML5. Well their efforts to remain the leader in online media for websites haven’t stopped there. With the rise of the iOS devices and the rift between ... - Read More »
How The HTML 5 War Has Been Won, By Adobe and Kaltura
Many people out there think that a war was brewing. That it was us versus them, that one thing is better than the other and that, in Highlander style: There can be only one. Adobe proved them all wrong this week by incorporating Kaltura’s HTML5 video player widget into their Dreamweaver web framework via the ... - Read More »
The Week's Best Viral Videos & What We Can Learn From Them – 10/29/10
It's time again for another recap of the week's best viral videos. In addition to naming some of my favorites from the last seven days or so, we'll also try and dig a bit deeper to find a lesson—some nugget of inspiration or advice we can take away from this experience to help inform and ... - Read More »
Video Will Be Top Of The New Media Food Chain – Says Blogworld CEO, Rick Calvert
I had the pleasure of interviewing Rick Calvert by phone prior to this year’s Blogworld conference–which he founded. We talked a bit about the changes to the conference location and philosophy, and about video’s place in the world of new media. I could hear in his voice the excitement he had for the event. And ... - Read More »
YouTube Tests Live Video In Home Page Banner Display Ad
YouTube has been experimenting with live video more and more in recent months. And I'm not just talking about live concerts. Just last week, they partnered with Conan O'Brien to host a 24-hour live video stream from his talk show offices to help promote the show's launch November 8th—the best bits from the broadcast were ... - Read More »
Video Length Matters For Message, But Not For Viral Video Potential
What impact does a video’s length have on its chances for success? How long does a video have to be to go viral? Let me put it another way: what’s the shortest possible video length for a viral hit? Thirty seconds? Fifteen? How about three? Ladies and gentlemen, I present to you, one of the ... - Read More »
TubeMogul Finds That Most Viewers Never See Pre-Roll Video Ads
TubeMogul does some fairly interesting research from time to time. This time they embarked on a journey of discovery in regards to how many unique visitors to a media company homepage will watch a pre-roll video ad. As we don’t always go to broadcaster sites to watch a video, it’s valid research. Let’s roll.Websites for ... - Read More »
YouTube Busts Out With Promoted Videos 2.0 – YouTube Advertising Acceleration!
ReelSEO's Grant Crowell and Mark Robertson interview Google Product Manager Jay Akkad, about today's public announcement of the expansion of their popular online video advertising program, Promoted Videos, and how it will great expand targeting, reach, tracking, performance, and monetization for search marketers and advertisers at large. - Read More »
DVD Sales Down, Digital Delivery Growing
I just read some interesting stuff from the Digital Entertainment Group. It seems that DVD sales are dropping fast, perhaps going the way of the 8-track soon as digital delivery and Blu-Ray are gaining in consumer confidence and adoption. That means, all your online video efforts are far more important now than they have ever ... - Read More »
Kantar Videolytics – Track, Syndicate, Optimize – An In-depth Review
Kantar Videolytics recently trotted out a long list of premier partners which included some of the major players in online video (Brightcove, Brightroll, Adap.tv, LiveRail, Tremor, ScanScout, you get the picture) for their new Videolytics (video analytics) offering. So what better reason to get on the horn with Bill Lederer, CEO and Trevor Wolfe, Marketing ... - Read More »
Cool Keyboard Shortcuts To Scrub Through YouTube Videos
Saw this over at Gizmodo (they got it from Reddit) and figured if I had never heard of it, then the chances were good you guys hadn't either. Apparently there are secret keyboard shortcuts you can use while watching a YouTube video to make it skip ahead. It's based on percentages, and you simply have ... - Read More »
6 Online Video Takeaways From Digital Hollywood Los Angeles
Visitors to last week's Digital Hollywood Los Angeles conference were greeted with three days of rain, while being flooded with an endless stream of Strategic Sessions, Tracks, and Panelists. Yet, if you were able to navigate through the muddled scheduler and wade through Session introductions that included up to eight panelists—the conference offered a little ... - Read More »
Vimeo Now Has Couch-Mode For Google TV And Home Theater PCs
As Google TV continues its rollout, several top websites are hurrying to ensure that their content looks great on the device. And just like YouTube's Leanback, Vimeo has now unveiled its own Google-TV-friendly interface, called "couch mode." Couch Mode is designed for Google TV users, users of home theater PC's, and really any laptop user ... - Read More »
How to Build An Audience For Niche Web Video Series
We recently caught up with the producer and host of the popular Web series VendrTV on Next New Networks. The show is attracting an audience of 200,000 and Daniel Delaney shared his thoughts on building an audience, honing in on a niche and the real value that a Web video series can provide for its ... - Read More »
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