Monday, December 13, 2010

ReelSEO's Video Marketing Weekly

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Here's The Latest, From ReelSEO Video Marketing:
ReelSEO Weekly Web Video Industry Newsreel – 11 Dec 2010 – The Prague Edition
So, I'm in Prague, which isn't all that big of a deal as I live about 100km from it. For you what it really means is that this is going to be short, sweet and to the point. What it means for me is that I'm trying to get this article knocked out before the [...] - Read More »
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The Week's Best Viral Videos & Video Marketing Lessons – 12/04/2010
Every Friday I try to pick a few of what I think are the best viral video successes of the week. While part of the goal is simply to have a little fun on the last work day of the week, I'm also hoping we can find at least one nugget of knowledge through examining [...] - Read More »
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State Of Massachusetts Launches Ill-Conceived Tourism Campaign On YouTube
It's articles like this one that give me the reputation of being a big meanie. But while I want to applaud any company, organization, or municipality that embraces online video, I still feel a duty to point out the more dismal efforts in the hopes that we can learn a bit about what not to [...] - Read More »
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Google Releases Annual Zeitgeist Report, An In-Depth Look At The 2010 Year In Search
Last week we took a look at what some search engines were saying about the most popular queries of 2010. All the major search engines typically release a recap of the year's most popular keywords and search phrases, and Yahoo, Bing, & AOL did so last week. Google obviously enjoys being different, so they waited [...] - Read More »
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Nielsen Reports Mobile Video Users Rise 44 Percent
Is this a duh moment or what? Nielsen recently reported that mobile video is on the rise. Maybe it was only obvious to a select few of us that this was occurring, you know, those of us with smartphones include the iOSes, Androids and Blackberries of the world, or at least the US, where the [...] - Read More »
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Nielsen adds Web-Enabled Devices to TV Tracking
Nielsen, media research company not recently deceased comic genius (RIP L.N), have changed a bit of their TV statistics tracking with changes to Internet-ready TVs. Basically, they now acknowledge their existence. Welcome to the 21st century Nielsen!As of the last week of November, according to an alert the company put out, they have begun to [...] - Read More »
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Video Resumes Are Most Definitely The Wave Of The Future
I read an outstanding article by Megan O'neil over at Social Times entitled Are Online Video Resumes The Wave Of The Future? Using a great example video, she wonders aloud if it might become the standard moving forward. Is video the next big evolution in the world of employment-seeking? And I was so motivated by [...] - Read More »
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Netflix Builds Better Mousetrap, Learns ABCs
So yeah, remember those studios who said Netflix is growing too fast and they are trying to band together and stop the "evil streaming empire" from continuing its wildfire-like spread? Well apparently, none of them had large black mouse ears because today, Netflix built a better mousetrap and nabbed Disney TV content along with some [...] - Read More »
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The Future Of Search Might Not Require Any Actual Searching
Marrisa Mayer has a new title at Google: head of consumer products. Which is a little vague, if you ask me, but most major company job titles are that way. At the LeWeb 2010 conference in Paris, she sat down on stage for an interview with Techcrunch founder Michael Arrington. And he got some pretty [...] - Read More »
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YuMe Expands Video Ad Offering, Interactivity
YuMe offers all manner of video advertising options from something as simple as a branded players and overlay banner ads on top of video to more interesting and interactive offerings. Today they announced three new in-stream video ad units: Lights Out, SideKick, and Expanded View.While some may believe that ads are dead and won't be [...] - Read More »
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NYU Professor Implants Video Camera In Skull As A Statement About Surveillance
I've been known to trumpet the viral power of a video that shows the viewer something they've never seen before. Acts of great physical ability or eye-popping talent have a way of going viral faster than almost any other variety. And now that theory is about to be put to the test by an enterprising [...] - Read More »
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Following Google's Lead For A Super Obvious And Powerful Video Marketing Tip
While researching possible article topics today, I ended up going down a rabbit hole of my own making over at the main Google blog. See, I started by reading a post about the new Nexus S smart phone, which will run the much-hyped Gingerbread version of Android. And I noticed they had a couple of [...] - Read More »
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15 YouTube Copyright Tips For Content Creators & Marketers
We asked 2 respected cyber-attorneys what they would recommend for video content creators in terms of protecting their own copyrighted assets on YouTube, and what guidelines other users can follow in using "fair-use" rights content. Know your rights and responsibilities. - Read More »
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My New Favorite Way To Destroy Cherished Tech Gadgets & Give The iPad A Camera
For the longest time, Blendtec has been my favorite among the many ways popular tech gadgets can be destroyed. At the beginning of their videos, there is a shiny new beloved piece of electronics, such as an iSomething or a Droid Something. But then, 60 seconds later as the video comes to a close, that [...] - Read More »
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Voting Opens On YouTube's Second On The Rise Contest
Last month, we wrote about YouTube's new method for picking some great new videos to spotlight on the home page. It's called On The Rise, and it takes the videos with the fastest-growing subscription totals and puts the whole thing up to a vote–they're letting the users replace the old human moderator system. And since [...] - Read More »
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