Monday, December 20, 2010

ReelSEO's Video Marketing Weekly

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Here's The Latest, From ReelSEO Video Marketing:
Weekly Web Video Industry News Reel – 18 Dec 2010 – The Brno Edition
It was a busy week here at ReelSEO. While Mark was away the mice played and wrote and watched a lot of video (some of them even Christmas related). The news still rolled as we get ready to wind down the year and so I’m here once again with the weekly news reel of what ...
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The Week's Best Viral Videos & Video Marketing Lessons – 12/17/2010
Every Friday I try to round up some of what I consider to be the best viral video successes of the week to share with you.  Some of you will watch for fun–for a nice end-of-the-week entertainment break before diving back into the workload.  Some of you will actually watch for work purposes–hoping to find ...
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SEO For Ecommerce Product Videos – Do It Now If You Want To Stay Ahead!
This post was made possible by Treepodia, an ecommerce video solutions provider. Treepodia works to cover your entire catalog with product videos in 24hrs, and optimize those videos for Google via Dynamic Video Sitemaps. "Oh here we go", you may be thinking to yourself. "More advice on the million and one things I supposedly need ...
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4.5 Hours Of Video Viewed Per User at Google, 5.4 Billion Video Ads in November
ComScore dropped their monthly Video Metrix on us the other day and I’ve just been so busy that I couldn’t get to it until now. All that research I was doing myself was taking up some time. But here we are, just a couple weeks left in 2010 and online video is as powerful as ...
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Ho Ho Ho It's Our Podcast Show! Social Video Marketing (Further) Explained
Grant Crowell is this week's featured guest on the popular podcast show DishyMix, hosted by Susan Bratton of PersonalLifeMedia. Grant and Susan discuss what is "social video marketing" and some of the ways businesses can stand to gain from it.
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More Senior Executives Are Using & Sharing Online Video Says Forbes
In June of last year, Forbes Insights partnered with Google to conduct a study on how C-Level Executives were using video for business purposes.  The results, which we wrote about at the time, showed that their use of video was on the rise, particularly with executives under 50 years of age.  Now Forbes is back ...
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Best Online Video Ad Campaign: Google's Nexus S Unboxed By Ninjas
I love video advertising that skewers the typical YouTube experience. I love when ads like this one for The Expendables or this one for Tipp-Ex appear on the surface to be standard YouTube videos, only to then make use of the entire screen, revealing themselves to be full-page Flash animations. I have wondered aloud many ...
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Interview with Tim Nordwind of OK Go – Band, Videographers or Transmedia Geniuses? – Part I
I was very fortunate to manage an interview with Tim Nordwind from the artistic collective known as OK Go. Alright, many of us know them as a music band, some of us know them for their viral videos. As far as Tim is concerned, it doesn’t matter what people call them or what people know ...
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One-Third of Advertisers Buy Video Ad Space Directly Vs. Video Ad Networks
Break Media teamed up with Advertiser Perceptions Inc. for the first annual Digital Video Advertising Study. There are loads of interesting things in it that I will talk about over the next week or so and this is the first of those. I was reading the executive summary and was shocked to learn that one-third ...
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2011 Online Video Advertising Trends & Predictions – Part II – Real-time Bidding
I reached out to some of the biggest names in the online video advertising industry to get their replies to just a couple questions about what they believe 2011 will hold for online video advertising. The responses were so good and expansive that I decided to run it as a series of articles. In Part ...
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5 Critical Video Production Tips – How To Shoot Better Quality Web Video For Business
I interviewed Israel (Izzy) Hyman – a professional online video producer, web video production trainer, video podcast show host, and ReelSEO guest contributor. Izzy shared with me his passion for “the motion image” and how he got started doing web video production.  He also offered up the following 5 very important tips to consider for getting ...
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Consumer Generated Media, Customer Video Reviews, And Brand Marketing Strategies
Grant Crowell interviews Pete Blackshaw, author of the book about consumer-generated media titled, Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000. We discuss how online video is one of the most persuasive forms of consumer generated media today, and where he sees are the "obvious opportunities" for businesses to take advantage of consumer generated media with their own video marketing strategies.
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Goodbye Yahoo Video Uploads – Yahoo Shifts Away From User-Generated Video Content
Techcrunch is reporting that Yahoo Video is making some major changes in the wake of the company”s layoffs this week.  Specifically, they seem to be doing away with user-generated content altogether.  The upload utility is gone, and users are seeing a special message at the top of the page. Head on over to Yahoo Video ...
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Jesse The Dog Wins YouTube's 2nd On-The-Rise Competition
YouTube has announced the winner of the second On The Rise competition, which is designed to help fledgling channels get some much needed exposure on the video site’s home page.  We gave you the rundown on the finalists last week, and now the votes are compiled and the winner announced.  It's JustJesse197. JustJesse197 is a ...
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5 Tips On How To Make Your Mobile Website User-Friendly
As part of the continuing coverage of the mobile opportunity, this week’s New Media Minute includes several tips on how to make a mobile-friendly Web site, with details from consumer research firm OpinionLab on the user experience and on how to create a mobile friendly website, that’s user friendly.From the user experience, to check-in services, ...
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