Monday, January 24, 2011

ReelSEO's Video Marketing Weekly

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Here's The Latest, From ReelSEO Video Marketing:
Political Web Videos That Suck! How Elected Officials Can Do Better Video Production
Political Web Videos That Suck! How Elected Officials Can Do Better Video ProductionContinuing my Web Videos That Suck! Series, I review some videos put out by elected officials in positions of U.S. Congress or State Legislature, submitted by our readers-slash-viewers.  Learn why a poorly produced web video can overshadow the content of any political message, and some tips for how politicians can produce better political videos that ...
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Weekly Web Video Industry Newsreel - The PTCESD Edition
Weekly Web Video Industry Newsreel - The PTCESD EditionSo it's been a couple weeks since I had a news round up. Mostly due to bring out at CES, then traveling back to Europe, then being completely wiped out by illness for over a week. Hence the Post traumatic CES Disorder edition of the news Reel today.So admittedly, I'm sort of out of touch ...
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Is 3D Animation Software Now Valuable for Video Marketing?
Is 3D Animation Software Now Valuable for Video Marketing?What if you had an audio recording of an interview that you think could work even better as a video, but you really want something to feature the interviewee beyond just a still image or some b-roll footage? You may want to consider pairing that audio with a 3-dimensional animation. ReelSEO interviewee Fred Spencer did ...
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Web Video Advertising To Grow 55% Annually - Faster Than Any Other Ad Format Online
Web Video Advertising To Grow 55% Annually - Faster Than Any Other Ad Format OnlineOnline-video advertising spending looks to be growing again in 2011, even after an impressive 40% growth from 2009 to 2010. Media buyers surveyed by Deutsche Bank "Internet Industry Outlook" report (Jan. 18, 2010, see PDF). To fund online-video spending, many predict to cannibalize display advertising and some expect to move as much as 5% of television ...
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YouTube Quietly Changes Default Embed Code to HTML5-Friendly iFrames
YouTube Quietly Changes Default Embed Code to HTML5-Friendly iFramesHave you ever embedded a YouTube video on a blog or other website? If so, you're probably familiar with the code format--it has long been made up of Flash-based "object" tags. But now, without any formal announcement or promotional fanfare (with the exception of a post on the API blog), YouTube has quietly changed the ...
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The Week's Best Viral Videos & Viral Video Marketing Lessons
The Week's Best Viral Videos & Viral Video Marketing LessonsThe landscape of viral video is constantly changing.  If you don't like the current most-popular video that everyone's talking about... just wait a few minutes... something else entirely different will come along. Anyone has a shot at success, from the brands to the little guys. Videos can go viral the day they're launched, or two ...
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YouTube to Pull in Over $1B in Revenue in 2011, I Say Closer to $2B
YouTube to Pull in Over $1B in Revenue in 2011, I Say Closer to $2BCitigroup's Mark Mahaney has predicted that YouTube will pull in over $1.1 billion in revenue this year. He comes to this conclusion by using the Myspace statistics on revenue-to-page. I don't know that they're the best model to use in this type of determination since they're nowhere near as popular or pulling in as many ...
Like YouTube to Pull in Over $1B in Revenue in 2011, I Say Closer to $2B on Facebook share on Google Buzz

Video Apps For Facebook Fan Pages: North Social Review & Special Offer
Video Apps For Facebook Fan Pages: North Social Review & Special OfferI interviewed Chris Mottau, General Manager for the software developer North Social, about their video apps for Facebook Pages. Chris shared with me why he says Facebook and video are perfect for each other, why a business with a Facebook Fan page should have a video app, and tips for choosing and building a video ...
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HP Throws Big Brand Weight Behind Live Streaming Interactive Video
HP Throws Big Brand Weight Behind Live Streaming Interactive VideoI'm a sucker for improvisational comedy.  Back in college, my roommates and I got hooked on the original Whose Line Is It Anyway, and when Drew Carey created an American version several years later (including several cast members from the British version), we were there from episode one. There's something exhilarating about being present the ...
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IAB Releases Online Video Marketing and Advertising Best Practices Guide
IAB Releases Online Video Marketing and Advertising Best Practices GuideThe International Advertising Bureau's Video Council UK (IABUK) has just recently set forth a new set of best practices in regards to online video marketing and video advertising for 2011. Since we tend to talk a lot about those things I figured you might all be interested in what the IAB has to say on ...
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Small Businesses Plan to Embrace Online Video in a Huge Way
Small Businesses Plan to Embrace Online Video in a Huge WaySmall businesses are about to jump into online video in a major way.  A new study from Ad-ology, entitled 2011 Small Business Marketing Forecast, found that 45% of small businesses are planning to increase their companies' resources for online video in the coming year--that's nearly double the number from last year's similar survey. The entire ...
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How To Make Money On YouTube: Just Ask For It?
How To Make Money On YouTube: Just Ask For It?There's a story catching fire this week and I bet you've heard about it.  A kid goes on YouTube a month ago, asking rich people to give him a million dollars, and a few short weeks later he claims to have found the generous donor. Most of the headlines I've seen go something like this: ...
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How to Successfully Integrate Video into Social Media Marketing for Business
How to Successfully Integrate Video into Social Media Marketing for BusinessI interviewed Dave Evans, Social Media Expert and author of the best-selling book, "Social Media Marketing: An Hour a Day" as well as "Social Media Marketing: The Next Generation of Business Engagement," about what he considers to be the special advantages to integrating video with social media marketing strategies for business; and why he considers ...
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Google TV (Logitech Revue) vs. Boxee vs. Roku vs. Apple TV - Internet-TV Device Comparison
Google TV (Logitech Revue) vs. Boxee vs. Roku vs. Apple TV - Internet-TV Device ComparisonWhile off at CES 2011 with Mark I picked up a piece of propaganda literature from Logitech about the Revue and all it had to offer so I thought I would scan it. Well my scanner is on the fritz, so I was going to have to hand type it. I figured if I was ...
Like Google TV (Logitech Revue) vs. Boxee vs. Roku vs. Apple TV - Internet-TV Device Comparison on Facebook share on Google Buzz

40% of Video Advertisers "Hold Consumers Hostage" with Pre-Roll Ads
40% of Video Advertisers "Hold Consumers Hostage" with Pre-Roll AdsBreak Media recently released their Digital Video Advertising Trends 2011 report that was done in partnership with Advertiser Perceptions. I've picked and pulled at it in several pieces lately and I just today found yet another interesting piece of information to chew one. Pre-roll video ads are still the preferred method of ad delivery for ...
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