Monday, February 21, 2011

ReelSEO's Video Marketing Weekly

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Here's The Latest, From ReelSEO Video Marketing:
The Weekly Online Video News Reel: The Lethargic Edition
The Weekly Online Video News Reel: The Lethargic EditionI have to admit that I’m tired. Sure, we all get tired, even superheroes. So let’s make this short and sweet, yet still super, right?! Sometimes there just aren’t enough of us to go round here at ReelSEO and things slip through the cracks. Today I’ll try to catch everything that almost slipped by. Top ...
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HTML5′s New Logo: What's in a Name, or Rather, a Logo?
HTML5′s New Logo: What’s in a Name, or Rather, a Logo?The W3C just recently unveiled the new logo for HTML5. Why, you ask, does a new version of the hypertext markup language need a new logo? I asked that very same thing. I still haven’t really got an answer, but I thought I would look at some other logos to try and get a better ...
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The Week's Best Viral Videos & Viral Video Marketing Lessons
The Week’s Best Viral Videos & Viral Video Marketing LessonsEvery week I keep a running list of great viral videos I’ve come across for use in this column, and in the nearly two years I’ve been writing it, I’ve never had a list of videos worth sharing that was as long as this week’s. I think I’m getting obsessed with finding great videos. That’s ...
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Blinkx Sokx it to Boxee with 35 Million Hours of Video Via New App
Blinkx Sokx it to Boxee with 35 Million Hours of Video Via New AppBlinkx brinkx (no typo, it’s Friday) a literal downpour of online video to the TV with its own application for Boxee, coming soon. The app will give you access to all the video search wonder that is blinkx right from the comfort of your own couch, if that is where you so choose to watch ...
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LinkedIn Goes Retro With Web Video To Help Educate Users
LinkedIn Goes Retro With Web Video To Help Educate UsersI like LinkedIn a lot. It’s helped a lot of people I know find employees or jobs using its unique networking approach. But I have to confess that I don’t really use it all that often. And part of the reason, if I’m honest, is that I haven’t used it enough to be terribly comfortable with it. ...
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VEVO Jumps Yahoo! Takes Second Place Behind Google in Video Viewers
VEVO Jumps Yahoo! Takes Second Place Behind Google in Video ViewerscomScore put out their January Video Metrix late on the 15th, after I had already compared the Nielsen January numbers to their December ones. Go figure. Anyway, looking at the report there’s not a major difference so instead of going and editing that or re-comparing them, let’s just look at them. Plus, it’s Friday and ...
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Newspapers Rock Online Video, Smoke Broadcasters in Uploads
Newspapers Rock Online Video, Smoke Broadcasters in UploadsBrightcove again teamed up with TubeMogul to take a look at online video and its usage, including engagement and discovery, which they’ve published as the Q4 2010 Online Video & the Media Industry Quarterly Research report. As Team America might say… Quarterly Reports! F-Yeah! (Mark will love that one I’m sure). We, being ultra-cool protectors of online ...
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Xmen Mystique Changes Shape To Meet Your Liking, Should Video Recommendations Do The Same?
Xmen Mystique Changes Shape To Meet Your Liking, Should Video Recommendations Do The Same?When I grew up, there was handful amount of channels on television. It then became a few dozens but still a manageable amount of channels. I even remember that I actually knew the channel's numbers by heart, so "Movies" was channel 18, and 93 was MTV and so forth.Wow, remembering channels' numbers. To the extreme, ...
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The Latest YouTube Legal Issue Seems Horribly Overblown
The Latest YouTube Legal Issue Seems Horribly OverblownBy now you’ve probably heard of Evan Emory. He’s the 21-year-old Michigan man that now faces 20 years in prison for a simple YouTube prank that has been blown way out of proportion. After Emory completed a harmless musical performance before an elementary school classroom, a video appeared online that made it appear as though ...
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A Tale Of Two Viral Hoax Videos Done Right
A Tale Of Two Viral Hoax Videos Done RightHoax videos are pretty trendy right now. You probably heard about the Jerusalem UFO videos, which many have labeled as the work of well-organized pranksters. Or maybe you heard about the Central Park iPhone marriage proposal that ultimately turned out to be staged. Either way, there’s a good chance you’ve seen a hoax video lately, ...
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The 2010 Online Video Report Card – Consumption Grows Across The Board
The 2010 Online Video Report Card – Consumption Grows Across The BoardcomScore compiled 2010 into a new report called The 2010 U.S. Digital Year in review. In the report, as you might guess, they take a look at the U.S. Digital Media Industry. How did the year fare? ComScore says it was a year of, “renewed optimism, continued innovation, and the increasing fragmentation.” I guess that ...
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Video Pirates Are Cheap, Stubborn, & Completely Unreasonable
Video Pirates Are Cheap, Stubborn, & Completely UnreasonableA new study from PricewaterhouseCoopers is painting a dreary picture for television production companies and Hollywood movie studios. It seems that piracy is still a far more attractive option than even the best premium video on-demand services. Even the most aggressive plans the studios have in mind for the future will fall short, if PwC’s ...
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Honeycomb Tablets Are Already Better Than iPads… For Video Marketers
Honeycomb Tablets Are Already Better Than iPads… For Video MarketersRemember when the iPad was announced, and I wrote about how useless it seemed for people like us that deal with video all the time? Most readers skipped the fact that I was writing about the device from a video standpoint and just labeled me an Apple hater. And I’m about to throw more fuel ...
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Reel Cord-Cutting News: Netflix, Boxee, Hulu Gets Criterion & Miramax Goes Global
Reel Cord-Cutting News: Netflix, Boxee, Hulu Gets Criterion & Miramax Goes GlobalI generally do a weekend news round up. But within the last 12 hours I saw some cool stuff that all piled up together and was related so, here’s a set of news Reel Quick. It has to do with Netflix and competition, Boxee and Netflix and Miramax, Lionsgate and StudioCanal ganging up…with YouTube? Netflix ...
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Apples to Oranges: Nielsen Online Video Numbers vs. comScore's Video Metrix
Apples to Oranges: Nielsen Online Video Numbers vs. comScore’s Video MetrixNielsen is on the boat, or just dragging behind it like an anchor it seems, when it comes to tracking online video usage and growth. comScore has been providing us with monthly glimpses into the online video viewing scene for some time now. Nielsen is just starting to give us some data, which I will ...
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