Monday, April 11, 2011

ReelSEO's Video Marketing Weekly

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Here's The Latest, From ReelSEO Video Marketing:
The Online Video Weekly News Reel – Opening Week Edition
The Online Video Weekly News Reel – Opening Week EditionOpening week in the MLB has wrapped up and I have to say, MLB.tv is doing a fantastic job so far. I bought a one-month to cover the gap between the beginning of the season and my return to America. Why am I telling you? It’s ...
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Time Warner Cable Seeks Judgment on TWCableTV iPad App Legality
Time Warner Cable Seeks Judgment on TWCableTV iPad App LegalityTime Warner, who I wrote about earlier in the week when they hit a snag with their TWCableTV iPad App, has sought a legal judgment on the matter. The Southern District of New York was petitioned by the cable operator about the legality of the streaming ...
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Blogworld & New Media Expo 2011 New York Is Fast Approaching
Blogworld & New Media Expo 2011 New York Is Fast ApproachingIt seems like only a few weeks ago Blogworld Las Vegas was going on, and I was home with pneumonia instead of hanging with new media people at the after parties. But in truth, that was more than five months ago. So it should come as ...
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YouTube Officially Announces Live Streaming Video Service
YouTube Officially Announces Live Streaming Video ServiceAfter months (and years?) of speculation from all kinds of bloggers and media members, we finally have an official answer to the question of whether YouTube will ever get into the live-streaming video game: they will. YouTube today announced YouTube Live, which “will integrate live streaming ...
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DiSH Buys Blockbuster to Compete with Netflix, Best Buy and Amazon?
DiSH Buys Blockbuster to Compete with Netflix, Best Buy and Amazon?The premium online video sector is going to heat up as DiSH Network was given the nod in the recent Blockbuster auction and the U.S. Bankruptcy Court for the Southern District of New York approved the deal. DISH's offer of $320.6 million was selected as the ...
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The Week's Best Viral Videos & Viral Video Marketing Lessons – Unique Perspectives
The Week’s Best Viral Videos & Viral Video Marketing Lessons – Unique PerspectivesThe content pool is growing, I think. When I first started writing this weekly viral video round up column, I would flag maybe seven or eight videos throughout the week as potential examples for us to talk about. This week… I had over 60. So either ...
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YouTube Will Fund Their Own Original Content Channels With $100 Million
YouTube Will Fund Their Own Original Content Channels With $100 MillionAccording to the Wall Street Journal, YouTube is in the midst of a major overhaul that is aimed at positioning the site as a leading content provider for the Internet television age. The company will dramatically alter their home page to feature professional content–and will pump ...
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YouTube NextUp: Is it About Talent or Networking
YouTube NextUp: Is it About Talent or NetworkingTomorrow, April 8th, public voting closes on the contestants in the YouTube NextUp contest. The top 50 contestants will enter the final round of judging by YouTube employees and up to eight other top YouTube Partners. The top 25 are awarded $35,000, four days of one-on-one ...
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Hulu Set for $500M in Revenue, 1M Hulu-Plus Subscribers
Hulu Set for $500M in Revenue, 1M Hulu-Plus SubscribersHulu is doing well if you ask Jason Kilar, the CEO, who reported the Q1 stats for the online video service in a blog post on Monday. From the sounds of the post everything is unicorns and cotton candy over there in the rose-colored world of ...
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Mid-Week Online Reel Video Quick Clips 7 April 2011
Mid-Week Online Reel Video Quick Clips 7 April 2011I know, Thursday, but Thursday morning! So still two days left in the work week. Well, there are a lot of announcements coming as NAB is just round the corner. But none of them were really full-on article treatment pieces that I could see, so here’s ...
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Can Collaborative Online Video Creation Go Mainstream? Stroome Hopes So
Can Collaborative Online Video Creation Go Mainstream? Stroome Hopes SoAre you familiar with Stroome? I was introduced to the service this week, and I think they might be onto something. Stroome is a collaborative video editing service, where users can share clips or partial videos with friends and other members in order to get their ...
Like Can Collaborative Online Video Creation Go Mainstream? Stroome Hopes So on Facebook share on Google Buzz

Pharma and Retail Top Video Advertising Completion Rates Says PointRoll
Pharma and Retail Top Video Advertising Completion Rates Says PointRollPointRoll delivers interactive video, rich media, social and mobile advertising. Their report on 2010 Rich Media Benchmarks is mostly about display ads. However, there is some small portion of it about video which I found interesting. For example, Pharma video ads (for whatever reason) reach completion ...
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Polish Up That Online Video Script, Break Media Offers Chance to See it Made Reality
Polish Up That Online Video Script, Break Media Offers Chance to See it Made RealityOur friends over at Break Media, have teamed up with Scripped.com, on a brand new online video contest. Well, sort of. Since all good video starts with a good script, that is actually what they’re seeking in the "Break's Big Break" contest that will give one ...
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Agencies & Marketers Push for Multi-Platform Video Ad Deals
Agencies & Marketers Push for Multi-Platform Video Ad DealsThe biggest TV ad buying season of the year is now upon us in the upfront – and new media is likely to play a big role in many cable networks' plans and presentations to ad agencies and marketers. Network groups like Turner and Scripps, as ...
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Innovid Puts Social Network Interactivity in Pre-Roll Video Ads
Innovid Puts Social Network Interactivity in Pre-Roll Video AdsInnovid earlier this week announced their new interactive pre-roll video ads called, iRoll. That name makes me want to roll my i’s. But hey, I suppose it’s more an i for interactive than hitching on the trend of calling everything iSomething, at least I hope it ...
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