Monday, May 2, 2011

ReelSEO's Video Marketing Weekly

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Here's The Latest, From ReelSEO Video Marketing:
Online Video Weekly News Reel – Witch Burning Edition
Online Video Weekly News Reel – Witch Burning EditionNo, we’re not really burning witches. But last night was ńĆarodejnice here in the Czech Republic, a tradition where bonfires are lit to help send winter on its way and usher in Spring. There’s a lot of thought on why we do it ranging from breaking ...
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Rhythm Reports 36% Growth in Q1 Mobile Video Advertising
Rhythm Reports 36% Growth in Q1 Mobile Video AdvertisingRhythm New Media have put out their Q1 2011 Mobile Video Ad Report and there are some very large numbers in it that show mobile video advertising is on the up and up and is definitely poised to continue that growth trend. Of course, those of ...
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The Week's Best Viral Videos & Viral Video Marketing Lessons – Frights, Violence, & Laughs
The Week’s Best Viral Videos & Viral Video Marketing Lessons – Frights, Violence, & LaughsThe second half of the week in the online video world has been dominated by the outbreak of tornadoes Wednesday evening in the southeastern United States. The storms were huge, and the videos are incredible and frightening all at once. You can see several amazing tornado ...
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New YouTube Upload Scheduling Tips Hat to TV Programming
New YouTube Upload Scheduling Tips Hat to TV ProgrammingLast Wednesday YouTube rolled out a new feature that allows their partners to schedule videos to be published at any date in the future. According to all the tweets flying around about the new feature, many of YouTube’s top partners are singing its praises! Apparently they ...
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How to Use Video to Improve Conversions, Reduce Returns & Increase Profits
How to Use Video to Improve Conversions, Reduce Returns & Increase ProfitsWhen you prepared your marketing budget for the current fiscal year, no doubt it was shaped by your objectives to drive traffic and convert those visits to sales.  These traffic driving activities can be costly if you are not converting so it's essential that your website ...
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Is YouTube's Piracy Problem Holding Up Movie Rental Deals With Studios?
Is YouTube’s Piracy Problem Holding Up Movie Rental Deals With Studios?The latest rumors coming out of The Wrap suggest that YouTube’s new movie rental service (one of the worst-kept secrets of the web) is being held up by two or three Hollywood studios that have yet to ink a deal with the video giant. The studios ...
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Tornado Outbreak Shows The Speed & Power Of Social Video
Tornado Outbreak Shows The Speed & Power Of Social VideoI spent the better part of my Wednesday evening following media coverage of the tornado outbreak in Alabama, Tennessee, Mississippi, & Georgia. So far, 127 tornadoes have been confirmed, the death toll is at 54-and-climbing, and the devastation is immense and widespread. Online video was my ...
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YouTube To Celebrate The Space Shuttle With Live Stream From Space
YouTube To Celebrate The Space Shuttle With Live Stream From SpaceI just wrote yesterday about how rapidly live streaming video online was gaining in popularity and uses, and now YouTube has announced the most unique live streaming event yet: an interview with Space Shuttle Endeavor astronauts… from space… conducted in celebration of NASA’s Space Shuttle program, ...
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Vevo Tests International Waters with UK Expansion
Vevo Tests International Waters with UK ExpansionVevo is on the move as the record-label-owned music video service is expanding into the UK according to a blog post this week on their site (which is not available anywhere but in the US…and the UK now). While the UK had a glimpse into what ...
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Online Video Will Replace The Traditional Job Interview
Online Video Will Replace The Traditional Job InterviewIn a global marketplace, employers are beginning to realize that their best potential employees might not live in the same city, the same state, or even the same country. The connecting power of the Internet and social media, however, give companies the ability to recruit and ...
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48% of Smartphone Users Watch Video on Them, 82% Notice Mobile Ads
48% of Smartphone Users Watch Video on Them, 82% Notice Mobile AdsSmartphones are spreading like wildfire and users are beginning to rely more and more on them according to a recent study, The Mobile Movement: Understanding Smartphone Users, done by Google and Ipsos OTX, an independent market research firm. They pinged 5,013 US adult smartphone owners who ...
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Live Streaming Video Is Growing By Leaps & Bounds
Live Streaming Video Is Growing By Leaps & BoundsOnline video is incredibly popular, and owes a good deal of that popularity to its on-demand nature—users can watch what they want, when they want. However, there’s a growing market for the exact opposite type of video content: live streaming. Live streaming video is maturing at ...
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Four Digital Media Startups Marketers Should Keep An Eye On
Four Digital Media Startups Marketers Should Keep An Eye OnWant to know which digital media startups to keep your eye on? The New Media Minute says to watch for innovation from Rich Relevance, Yinzcam, Klout and Tynt. For all the details, check out this week’s episode with Daisy Whitney giving the details! Learn More With ...
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Video On Demand Throw Down: DiSH vs. DirecTV vs. Netflix
Video On Demand Throw Down: DiSH vs. DirecTV vs. NetflixNetflix just got poked recently by Michael Pachter at Wedbush Securities who said that investors should be wary as the company’s costs will continue to climb, but he’s failed to grasp their plan I think. DiSH just hooked a really big, 1,800-title fish and DirecTV wants ...
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YouTube to Launch Major New Movies-On-Demand Service?
YouTube to Launch Major New Movies-On-Demand Service?There are rumors swirling that YouTube is about to roll out a new movie streaming service sometime this week. Media outlets such as Engadget and PaidContent are quoting The Wrap, which claims to have insider sources—anonymous, of course—suggesting that the video giant has finally wrapped up deals ...
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Yahoo! Buys IntoNow, Getting Into Interactive TV or Back Into Online Video?
Yahoo! Buys IntoNow, Getting Into Interactive TV or Back Into Online Video?Just last week I wrote about IntoNow’s tech and how it’s being used by Pepsi and said that it could be a sort of stepping stone to bring the masses to the interactivity of Internet TV. Yahoo! must have read my article because this week, they ...
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Can I Make Up Stories About Celebrities in My Web Marketing Videos?
Can I Make Up Stories About Celebrities in My Web Marketing Videos?What if your idea for a marketing video involved creating a fictional character, telling fictitious stories, about real people? Could you be opening yourself up to a lawsuit, even if the purpose is to be entertaining and humorous? We had one of our own followers of ...
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Best Viral Video Marketing Campaign: Second Baptist Church of Houston's Dance Party
Best Viral Video Marketing Campaign: Second Baptist Church of Houston’s Dance PartyEvery week I try to find one or two viral marketing videos that stand out with their excellence in creation and execution, so we can learn for ourselves by analyzing what works for other brands. This week, the brand in question is actually a church–Second Baptist ...
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Nielsen Reports Majority of Online Video Viewers are Women
Nielsen Reports Majority of Online Video Viewers are WomenNow here’s something extremely interesting if you put much stock in it. Nielsen, in its State of the Media Trends in TV Viewing—2011 TV Upfronts, stated that 54% of online video viewers are…female. That sort of flies in the face of what we have been seeing ...
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After User Backlash, Google Video Gets Temporary Reprieve
After User Backlash, Google Video Gets Temporary ReprieveLast week Google announced that they were shutting down Google Video and that users had until April 29th (this coming Friday) to download their content if they wanted to keep it. I think I joked to Mark at the time, that, “if there are any Google ...
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