Monday, June 13, 2011

ReelSEO Weekly Digest

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Here's The Latest, From ReelSEO Video Marketing:
The Weekly Online Video News Round Up – Mobile Video Edition
The Weekly Online Video News Round Up – Mobile Video EditionIt was a big week in video—of course, you can just about say that regarding any week these days. But still, we had big news announcements, writers with strong online video opinions, new tools and gadgets released, and plenty of branded and unbranded video fun as ...
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Early Look At Two ABC Fall Dramas: Charlie's Angels & Once Upon A Time
Early Look At Two ABC Fall Dramas: Charlie’s Angels & Once Upon A TimeABC is going back to the well of reliable old stories for a pair of new dramas this fall. With Charlie’s Angels, the network is updating a property that has already been both a hit show and a hit movie series with a newer, younger cast. ...
Like Early Look At Two ABC Fall Dramas: Charlie's Angels & Once Upon A Time on Facebook

New 'As Seen On' Pages Curate The Videos You Embed
New ‘As Seen On’ Pages Curate The Videos You EmbedYouTube loves dropping casual news items on Friday, usually without any fanfare whatsoever. Like earlier today when they announced HD Preview Images and the ability to remove the YouTube logo from embedded video clips. And I guess they had one more announcement to make before their ...
Like New 'As Seen On' Pages Curate The Videos You Embed on Facebook

Want to Remove YouTube's Logo on Embedded Videos? Here's How
Want to Remove YouTube’s Logo on Embedded Videos? Here’s HowYouTube dropped a little bombshell of a news announcement yesterday on their blog when they released two new changes for embedded videos. The first is the addition of HD Preview Images for videos higher than 480p. But the potentially-huge news is that YouTube has enabled publishers ...
Like Want to Remove YouTube's Logo on Embedded Videos? Here's How on Facebook

The Week's Best Viral Videos & Video Marketing Lessons – Gadgets, Attacks, & Bloopers
The Week’s Best Viral Videos & Video Marketing Lessons – Gadgets, Attacks, & BloopersIt was another big week for viral videos. You probably heard about the Facebook Arm Tattoo video (which was a hoax), or the video of the soldiers who were charged for extra bags by Delta… or maybe you caught one of the dozens of great new ...
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YouTube Celebrity Marketing on an Independent Film Budget
YouTube Celebrity Marketing on an Independent Film BudgetThe YouTube marketing game can be hard to play. It's still a fairly new way to market and everyone seems to have a different opinion on how it's done. News of videos raking in 1 million+ views has every company dreaming of ways to get that ...
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Facebook Tattoo Video Was Just A Fantastic Viral Marketing Hoax
Facebook Tattoo Video Was Just A Fantastic Viral Marketing HoaxThis is just awesome. The Facebook tattoo video, which I wrote about here yesterday as part of a “videos that become news” article, turns out to be an elaborate fake. A viral marketing video. It’s nothing but a hoax. And what a wonderful hoax it was–and successful! ...
Like Facebook Tattoo Video Was Just A Fantastic Viral Marketing Hoax on Facebook

Content Length Directly Impacts Video Advertising Completion Rates
Content Length Directly Impacts Video Advertising Completion RateseMarketer has some interesting data up today, pulled from both Limelight Networks and Freewheel, showing that shorter online video ads are watched to completion more often than longer video ads. And that seems totally logical. However, the data also reveals that viewers are much more willing to ...
Like Content Length Directly Impacts Video Advertising Completion Rates on Facebook

How To Write a Video Script that Sells: 5 Tips For Video Screenwriting
How To Write a Video Script that Sells: 5 Tips For Video ScreenwritingBuilding a marketing video for your product or service can be fun, but writing a script is hard work. And while it may not be as exciting as picking the background music or creating the visuals, a well written script is the key factor to your ...
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When Online Videos Become The News – Droid 3, Tattoos, & Soldiers
When Online Videos Become The News – Droid 3, Tattoos, & SoldiersEvery week there are videos that go viral, only to then be picked up by hundreds of news outlets and turned into an actual news story. I'm not talking about a news site simply sharing a video that they've noticed is getting popular—everyone does that. No, ...
Like When Online Videos Become The News – Droid 3, Tattoos, & Soldiers on Facebook

How To Manage Your Client's Expectations Through The Video Production Process
How To Manage Your Client’s Expectations Through The Video Production ProcessWorking in creative requires thick skin. It's the business of rejection. But the victorious sense of accomplishment at the end of a project tends to make you forget all that. “Opinions are like assholes. Everybody’s got one and everyone thinks everyone else’s stinks.” ~ Home for ...
Like How To Manage Your Client's Expectations Through The Video Production Process on Facebook

Ooyala & YuMe Team Up For Video Ad Management Platform
Ooyala & YuMe Team Up For Video Ad Management PlatformOoyala has been steadily growing a base of happy customers with their online video management tool. They provide custom video players, video distribution, deep analytics, and also video monetization options through ad network relationships. And now, with a new just-announced partnership with YuMe, Ooyala is also ...
Like Ooyala & YuMe Team Up For Video Ad Management Platform on Facebook

The Secret to Encoding High Quality Web Video: Tutorial
The Secret to Encoding High Quality Web Video: TutorialI like making money as much as the next guy, but the last three or four consulting clients all shared a problem so basic that I was almost embarrassed to take their money. Specifically, they came to me concerned about poor video quality, and the simple ...
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Teen Entrepreneurs In Social Video – How Video Engages Youth Market
Teen Entrepreneurs In Social Video – How Video Engages Youth MarketWant to connect with the youth market, which uses the Internet very different from adults? Then who better to get inside of the heads of the lucrative teen market segment than entrepreneurial teenagers? I interviewed Daniel Brusilovsky, one such successful genY/millennial tech entrepreneur with accomplishments in ...
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Boeing Shows That Any Kind Of Business Can Find A Way To Use Video
Boeing Shows That Any Kind Of Business Can Find A Way To Use VideoQuick quiz: What's a good sign that online video is the hot choice for brands looking to spend their marketing dollars? When even companies that don't traditionally advertise on television are embracing it. Like Boeing, for example. The airline manufacturer is jumping into social media in ...
Like Boeing Shows That Any Kind Of Business Can Find A Way To Use Video on Facebook

Best Branded Viral Video Campaign – Beer Brands Show Video's Versatility
Best Branded Viral Video Campaign – Beer Brands Show Video’s VersatilityI am always on the lookout for brands that are creating original, engaging online video content. I think brands, with their resources and big pockets, are able to push online video as a medium toward greater heights—at least, as long as they're eschewing traditional commercials in ...
Like Best Branded Viral Video Campaign – Beer Brands Show Video's Versatility on Facebook

More Details On YouTube's Pursuit Of Celebrity Channels & Professional Content
More Details On YouTube’s Pursuit Of Celebrity Channels & Professional ContentYou know those rumors that went around a while back about YouTube courting celebrities and professional content creators to come create videos exclusively for the site? The Wall Street Journal was the first to report on it, and speculated that YouTube was willing to spend as ...
Like More Details On YouTube's Pursuit Of Celebrity Channels & Professional Content on Facebook

Social Video Works: Viewers Watched 800 Million Branded Videos In 2011
Social Video Works: Viewers Watched 800 Million Branded Videos In 2011As brands get more creative with online video offerings, and more savvy in promoting them through social media and other outlets, a funny thing is happening: viewers are watching more ads. Take pre-roll and display ads out of the equation completely, and viewers have still watched ...
Like Social Video Works: Viewers Watched 800 Million Branded Videos In 2011 on Facebook

YouTube Testing New "Reaction" Buttons: OMG, Epic, LOL, Fail, WTF, & Cute
YouTube Testing New “Reaction” Buttons: OMG, Epic, LOL, Fail, WTF, & CuteI noticed something I’d never seen before while watching a YouTube video last night. They’ve added yet another feedback option for users. It’s a series of buttons directly above the comments that let viewers choose one of several common Internet abbreviations as a reaction to the ...
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