Monday, September 5, 2011

ReelSEO Weekly Digest

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Here's The Latest, From ReelSEO Video Marketing:
The Weekly Online Video News Round Up – Hulu &Netflix EditionIf you’re anything like me, you had a pretty busy week. Maybe your dealing with back-to-school madness or just started a new job? Whatever the specific details of your life, we all get sidetracked and distracted throughout the week, which means we miss important news in ...
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YouTube Movies Expands, Now Streaming Films In CanadaYouTube Movies has expanded to the Great White North…I wonder if they’re offering films like Strange Brew and Canadian Bacon with John Candy? Nah, they probably want to put their best foot forward. And while I like Bob and Doug McKenzie, I just don’t see them ...
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How To Create A Web Series Using Popular Content Without Infringing On CopyrightsIn a previous article titled, “How to Market A Web Series To Generate Interest & Gain Viewers,” we talked about a number of ways web series have tried to increase awareness. One of the segments, called “Tie The Web Series to a Companion Piece,” discussed The ...
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Netflix In Dire Straits As Starz Announces End To Renewal TalksNetflix is in dire straits if it can’t right its ship soon. Yesterday, prices jumped up 60% to $7.99 for DVD rental and $7.99 for streaming (formerly $9.99 when combined), severely displeasing many subscribers into canceling, as I did. On top of that, Starz also announced ...
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Hurricanes & Musical Standouts – The Week’s Best Viral Videos & Video Marketing LessonsHurricane Irene absolutely dominated the last week’s news cycle, which means that it also dominated the viral video world. Alongside the hurricane-related clips people were sharing this week, there was the usual assortment of viral video gems from amateur musicians, professional musicians, home video directors, and ...
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YouTube Insight HotSpots: Reviewing Viewer Attention for Entertainment & Informative VideoA holy grail story I know…What defines the perfect video? Video tastes are subjective, but what if I could show you statistical and empirical evidence that could help you in your discovery of the Holy Grail…er I mean the perfect video? There is a place I love to ...
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Flickme Applies Gamification to Streaming Films, But Costs Too MuchI just found flickme.com, a new streaming film rental/buying site. The thing I liked is that I could login quickly with Facebook, which got me a Beta badge for being an early adopter. I instantly noticed the gamification for the site. Completing certain tasks earns one ...
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Publishers Using Multiple Supply-Side Partners In Highly Variable Video Advertising MarketTubeMogul did some research of late to look at how CPM rates vary on sites by ad platform and exchange and the results were pretty drastic with variations up to $6.10 in CPM rates. That’s pretty large all things considered and gives a good reason to ...
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Video Location Scouting & Underwater Filming – Film Riot Video Production TutorialsFilm Riot host Ryan Connolly got a hands-on test of the RED Epic camera a couple of weeks ago and showed some footage he shot with it, mostly he and his crew just having fun and horsing around. When it was about time for him to ...
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The Social Video Blueprint, Part 8: Social Video Best PracticesOver the past seven weeks, we’ve used this series to take a deep dive into social video marketing, analyzing the benefits to both the brand and the fans. And if you’ve been following along, you know that social video succeeds when companies focus on creating great ...
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Half of Tablet Users Watch Video Online, Continued Growth ExpectedFurthering the point that we, the digital consumers, want our entertainment anytime, anywhere, a report from In-Stat states that 50% of tablet users are watching TV and film on the devices. That’s a pretty decent percentage right there, and it really shows how fast we are ...
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Branded Video Content Helps Red Bull Find Its Marketing WingsRed Bull is a pretty clever company when it comes to promoting itself. Who here has never, ever had a Red Bull product? OK, who here has never been to an event that was at least partly sponsored by Red Bull? How about seen an athlete ...
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Morgan Spurlock’s Third “Day in the Life” Gets More Well-Rounded With Black Eyed Peas’ will.i.amThe latest in Morgan Spurlock’s Hulu documentary series, “A Day in the Life,” focuses on will.i.am, the face of the tremendously successful hip-hop group The Black Eyed Peas.  In this episode, Spurlock follows will.i.am through Paris, France on the first day of three sold-out shows the ...
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Make Your Videos Easy To Share – Reel Weekly Online Video Marketing TipEvery week we bring you The Reel Web, ReelSEO’s very own video series featuring news and notes from around the online video world. We also include a weekly video creator tip–some piece of advice or instruction that video producers can put into action right away to ...
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How to Use Online Video to Become “The” Celebrity Within Your IndustryBusinesses spend millions of dollars to have celebrities make appearances in their commercials and Web videos. Just think about the ads that feature William Shatner as "The Priceline Negotiator" or Jennifer Lopez's notorious commercial for Gillette "Venus" razors. Companies pay a pretty penny to secure celebrities ...
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MTV Viral Video Show Ridiculousness Is A Poor Imitation Of Tosh.0 & Web SoupSomehow, MTV believes there aren’t enough viral video clip shows on television. Joining Web Soup and Tosh.0 is Ridiculousness, hosted by Rob Dyrdek of the network’s Fantasy Factory. It premiered this Monday night. Already, it looks like some Wikipedia prankster has “mistakenly” referred to Dyrdek’s show ...
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Four Hot Digital Media Startups to Watch in Mobile Video & Online VideoFour emerging media startups in online video and mobile are finding success with brands and retailers. In this week’s New Media Minute, learn why marketers are linking up with Fiksu, GoldRun, Encoding.com and Framesocket. Fiksu Fiksu’s mobile app platform helps brands like Barnes & Noble and ...
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Yahoo! Dives Into Online Video Again With All New Original ContentYahoo! was in online video, then they were out, then they were in and then out…and now, starting in about a month’s time, they’re all in again? It would seem so. Aside from being named in the Hulu bidding of late, they are also apparently shopping ...
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Save On SMX East 2011 With Discount Code From ReelSEOIt’s time to start thinking about Search Marketing Expo, specifically SMX East 2011, in New York City. Programmed by the minds at Search Engine Land, including Danny Sullivan and Chris Sherman, SMX 2011 promises to be jam-packed with insight, advice, and the latest search marketing news and ...
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8 Tips For Creating A Successful Social Video CampaignThrough the awesome power of the internet and social media, videos allow us to share ideas, spread information and promote fads and styles. Using just a camera and a computer, ordinary people can make videos that create an extraordinary amount of interest and conversation. The aim ...
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