Monday, September 12, 2011

ReelSEO Weekly Digest

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Here's The Latest, From ReelSEO Video Marketing:
Rovi Adds DivX Streaming to Compete With Flash & SilverlightRovi nabbed up the DivX line earlier in the year and now, they’ve laid down their cards to show us all why. They want a chunk of the adaptive bitrate streaming market. To get it, they’ll need to take it from Flash and Silverlight, Adobe and ...
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The Weekly Online Video News Round Up – Site Issues EditionSome weeks we are just on fire, and able to cover most of the important breaking stories in the world of online video. Other weeks, our site crashes and we spend entire days just trying to get it back up. This past week was one of ...
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Video Marketing Creator Tip: How To Make Video Openings That Increase Viewer AttentionThis week’s creator tip comes straight from YouTube’s official blog, and concerns the first few seconds of your video. Many creators attempt to use a logo or a piece of music to create a bit of a consistent branding message to open their videos. But YouTube ...
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Bit.ly: YouTube Drives Traffic Longer Than Facebook & TwitterWe know that viewers love different kinds of content, with video being one of the more popular varieties. But does it matter where you go to share that content? This week, Bit.ly decided to talk about link half-life–how long links shared through their service tend to ...
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TiVo Premiere Elite Boasts Four Tuners & Completely Dumps AnalogTiVo, pending FCC approval because it’s a requirement to have an analog tuner, is ready to push out a four tuner box, that’s four simultaneous recordings, sans analog. Because analog is dead. Aren’t we all watching some form of digital something or other whether that be ...
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When A Hosting Company Gives You Lemons, Use Them As Projectiles (Unless You're Thirsty)This is the story of how ReelSEO went from happy with its web hosting company's service to completely dissatisfied in the span of a few hours. First and foremost, to our readers who don't feel like reading this Homer-like odyssey of web hosting adventures, let me ...
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Call of Duty: Modern Warfare 3 Release Brings Web Video Along With ItWhen your video game series has sold over 55 million copies and has generated billions of dollars in revenue, the newest entry will obviously be incredibly anticipated.  And while you’re at it, you might as well try to piggyback some other things on the release that ...
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Canadians Not All That Keen On Online Video AdsWe all know our neighbors to the north are a bit on the strange side, what with the strange bacon, interesting law enforcement uniforms and of course, the accent. But are they so different that their belief in online video advertising varies widely from us here ...
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Changing The Sky With After Effects – Film Riot Video Production TutorialsDo you wish you could get just the right sky for your scene, but the blasted sky just won’t cooperate? Fret not, Ryan Connolly, his brother Josh, and Episode 126 of Film Riot is here to help. Obviously, when shooting outside, you can’t predict a moody ...
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The Past, Present, and Future of Enterprise VideoWhat's the next major shift for video in the enterprise? Below is an observation of the evolution of enterprise video from the past to the present, and a suggestion for what's to come. For consistency, let's evaluate the four parts of video for each period in ...
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Final Cut Pro X or Adobe Premiere CS5.5?  Ryan Connolly of Film Riot Breaks It DownBack in June, Film Riot‘s Ryan Connolly reviewed Apple’s Final Cut Pro X (Episode 107) and was not too complimentary. Final Cut Pro has been industry standard for awhile, but the new version leaves a lot to be desired. Mainly, the big problem is that old ...
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Netflix To Begin Enforcing One Stream Per Customer RuleEverybody panic. Get your pitchforks and your hastily written protest posters ready. After a price hike to their streaming service and Starz walking away from the renegotiation table, Netflix is once again doing something that its customers find completely unacceptable: enforcing long-standing policies about the number ...
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Google Makes Huge Bid For Hulu – Asking For More Than Hulu Is OfferingAccording to All Things Digital, Hulu is still pondering and discussing the various bids placed by interested new owners. These companies include Yahoo!, Amazon, DirecTV, and Google. But it seems Google is playing by its own set of auction rules, offering a much higher number than ...
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A New Breed Of Online Video Viewer – How Audiences Are Becoming More EngagedThe traditional TV model is being disrupted, and with this comes a new breed of viewer: one that seeks out new experiences, engages with content, and expects things on their terms. We know from comScore that 13.5m viewers watch 17 hours of video per month. But ...
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Annoying Orange: A Backhanded Complimentary Breakdown Of The Web Series SuccessThe Annoying Orange is popular. Indescribably popular. Anyone who feels the urge to write about it tends to feel hatred that they didn’t know was inside them. It taps into loathing that people tend to feel towards Nickelback or Dane Cook or that Jim Belushi show, ...
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Ogilvy & Mather Reveals Video Advertiser Concerns in Content & TargetingIn the first part of the interview with Robert Davis, Interactive Marketing Director and Director of Advanced Video Practice over at Ogilvy New York, we talked about what Ogilvy was offering with the AVP (Ogilvy’s Advanced Video Practice) team and Rob’s approach. Today in the final ...
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Viral Video Chart: The Best Branded Viral Videos Of August 2011August saw the triumphant return of some familiar faces to the global ads chart – only this time bigger and better. New, more ambitious commercials featuring the stars of some of the most successful campaigns of 2010 dominated August's top 20. Leading the way was Ken Block ...
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What Gadget Marketing Teaches Us About Online Video Marketing StylesLike a lot of people, I saw the new Samsung GALAXY Note video ad over the weekend–the one that shows off all the bells and whistles of the upcoming buzzed-about device. I was struck by how different this ad is from some contemporary smartphone and gadget ...
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2012 Republican Presidential Candidates Offer Lessons in YouTube Marketing StrategyInternet marketers can learn a lot of lessons about YouTube marketing strategy by watching the 2012 Republican presidential candidates.  For example: Should you use an influence-the-influencers strategy or a mass marketing strategy to reach the 158.1 million U.S. Internet users who watched online video content on ...
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YouTube Strategies For Building An Audience – The Reel WebIt’s Monday, and that means it’s time for another episode of The Reel Web, ReelSEO’s video series featuring news and opinions from the world of online video production and marketing. This week’s Creator Tip will also show you one way to create an infinite white background ...
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