Here's The Latest, From ReelSEO Video Marketing:
Google Buys Again, Widevine Creeps into Portfolio
Google's year-long shopping spree continues as it scoops up video technology company Widevine. This company is a digital media management platform with DRM, video optimization and other services that help to protect online digital content. Could this be the beginning of a new, more premium-content focused online video attack by big G? YouTube has been, [...] - Read More »
       
Weekly Web Video Industry News Reel – Arsenic Edition
It's that time of the week again. While all of you are nestled snug in your beds, visions of sugar plums dancing in your heads, I'm here, working. Mark is over on my side of the pond up in Amsterdam but that doesn't mean we get to slack off, drat. Well alright, enough with the [...] - Read More »
Best Online Video Ad Campaign: Logitech Revue Plays The Kevin Bacon Game
Google seems pretty intent on pursuing this Google TV thing, despite the television networks' initial skepticism. There's just too much evidence that consumers want technology that helps blur the lines between broadcast TV and online video–and Google TV helps provide that. And now they're getting some help from one of their partners, Logitech. Logitech makes [...] - Read More »
The Week's Best Viral Videos & Video Marketing Lessons – 12/03/2010
Every Friday we try to find some of the best viral videos making the rounds and give you a look. And after taking last week off from this column for Thanksgiving, I'm overwhelmed with videos to choose from. As usual, I have some thoughts about what might have helped each video climb the charts. It's [...] - Read More »
Get Famous! Get a Job! The Social Video Marketing Movie Audition Experiment
In this tough job market, we've seen people use YouTube for attempting to land a job. But have you ever heard of a video done to land a leading acting part in a popular movie by a major, critically-acclaimed director? Learn how one acting couple decided to circumvent the traditional casting call route, and put [...] - Read More »
Netflix Too Big for Britches Says Some Hollywood Studios
In a seriously ridiculous turn of events, Reuters reports that three studios in Hollywood are looking at ways to stifle Netflix. I know right?! They apparently don't want to profit along with Netflix in regards to DVD rentals and streaming video online. In the article, they failed to name which Senior executives at three of [...] - Read More »
T-Mobile Teams Up With YouTube Celebrity Merton For Awesome Branded Viral Video Ad
When we interviewed Merton in song a few months back, one of the things I asked him about was his plans for the future. With Chatroulette on the decline in terms of traffic and popularity, how would the improv piano singer evolve? His plan was to try and move from instant-video-chat performances to actual live [...] - Read More »
Hulu's Domestic Disputes Leading to International Expansion?
Hulu, as far as I'm concerned, is in trouble. Their Hulu Plus service, which costs $7.99, is overpriced and still shows a ridiculous amount of ads and a limited amount of content. Their partners (and part-owners) like NBCU are making content deals outside of the family (most recently with NetFlix over next-day SNL streaming) and [...] - Read More »
How To Add Personalized Channels To YouTube Leanback
YouTube Leanback hit the scene about six months ago, ahead of the launch of GoogleTV. It's designed to let you relax on the couch and easily browse videos on your Internet-ready television. I've used it a handful of times in just that manner, and while it took a little getting used to, I find it [...] - Read More »
Skippable Video Ads Have Finally Come To YouTube
Even as consumers come to terms with the fact that some measure of advertising is required for free online content, there is still a negative perception of ads. An awful lot of people just don't like them. Of course, some ad formats are easier to take than others. As video sites continue experimenting with advertising, [...] - Read More »
What Video Marketers Can Learn From Annual Lists Of Top-Searched Keyword Terms
For many years in a row, the top search query was Britney Spears. When sharing this fact with clients and during seminars, I often joke that one would think we've learned everything there is to know about Miss Spears by now. And it seems as though that might finally be the case. Yahoo has released [...] - Read More »
Run And Gun Video Production Strategies For Video Marketing
Some marketers find themselves in a situation ripe for shooting video, but are required to do so with little or no time for preparation or pause. This is what is referred to as "run and gun" video production. To help explain this type of shooting (which is becoming more common for video marketers looking to capture real-time quality content), I interviewed three notable video production professionals. - Read More »
Online Video Moves: 4G Film, Mpeg-2, Acquisitions And A Blackberry On Top
Life is sweet, like a well-made dessert. But we'll have to wait until the moment before it's ready to eat to find out about that Blackberry on top. If you've got a keen mind or a sharp eye, you already know what that ominous fruit is up to. If not, it's like a chef's surprise [...] - Read More »
EU Opens Antitrust Case Against Google, Gives Me Comic Material
The European Union believes that Google has been up to some underhanded and generally illegal business practices in its SEO and paid search practices. I thought that since I'm in the EU, I might be able to shed some light on that. Really, I just thought it would be interesting to talk about. The EU [...] - Read More »
Soon Branded Video Content Will Just Be Called Video Content
In my post yesterday entitled "The Future of Online Video, From Someone Who Should Know," we took a look at a post by Google's Director of Product Management Shishir Mehrotra that laid out four ways that online video is currently evolving right before our eyes. One of those evolutions was the surge in creative video [...] - Read More »
| Do You Like ReelSEO.com? Share This With a Friend:  Know someone who might be interested in this stuff? Please forward this email to him or her? Suggestions:  Got news, tips or other suggestions for this newsletter?  *Note: If you would prefer to receive daily updates in addition to these weekly emails, please update your profile and check the box for our daily updates. |
0 comments:
Post a Comment